Do you use WordPress as part of your email marketing efforts?

While Yuliya is correct, and WordPress is a good blog platform, I'm not quite sure what's the relevance to email marketing.

With email marketing you need good software to keep track of your emails, like MailChimp. You need to design your emails with your goals in mind, for example, a large 'Download' button if you want people to download. And of course you need great content and subject line to get people to open your email and respond.

WordPress isn't any of these things.

Clay,

The answer to your question is an absolute YES!

The goal of any email campaign is to communicate with your list, and give them information. The challenge with email marketing is that they cannot typically interact or engage in 2 way communication.

By using your blog (be it Worpress, Blogger, or self hosted) as an intergral part of your email campaign, you can offer a simple call to action by visiting your blog, getting more information, and commenting. You can also offer many other solutions and additional content on your blog such as videos, downloads, surveys etc..

There are significant analytic tools available within both email campaigns as well as on blogs that you can get great insight into the effectiveness of your campaign.

So, again - yes, you should absoutely include your blog in your email campaigns.

Any blog can basically fuel a productive email campaign. In many instances, the majority of email content has shifted from being housed within the email itself, to pointing to website content, and now to pointing to blog content.

Email is now the attention getter that points to blog content. The trick of course, is using your blog to promote not only your expertise, but your services. Don't forget to clearly brand your blog, provide contact information, and point back to your main site.

And as Rob indicates, everything is trackable.

We actually build a majority of sites in Wordpress over the last 18 months. We find that it has some basic building blocks that allow content to be easily moved into an email content system, helping to build a subscriber base and easily port content in many ways into digestible content for email alerts, newsletters and digests.

The trick is how you format your content, categories, images and tags. Not all of them need to be publicly available, as we often build custom tags that allow content publishers to keep the focus on the content creation while the way that content is managed only feeds the relevant email.

Imagine being able to build a host of email options for your audience that only deliver the content they want when they want it. Very powerful to be able to really give people what they want and not all of the content that might not be relevant to them.

We have built some plugins that feed our clients email programs or from a simple approach built some custom hidden RSS feeds that can be parsed by the email engine they use.

Wordpress can be a very powerful content and publishing engine that drives your reach with email marketing.