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Does anybody have any suggestions for keyword tools they like?

I am specifically looking for the ability to get local search data (if possible). I am becoming less and less satisfied with the Google keyword tool and am interested in finding a better solution. Any suggestions would be greatly appreciated.

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If you want to drill down to more specific local search data I would recommend another google tool "google insights for search" for any particluar keyword you can drill down further (sub-region/metro area/city/town) to more specific geographical areas and find out the keywords used within that particular area.

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Jennifer Wing
Jennifer Wing Replied on Jan. 31, 2012

Thank you, yes I have used google insights, or at least tried but didn't have much success with it. I am willing to try it again though. Thank you for the suggestion

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Gloria Rand
SEO Copywriter, gloriarand.com
Posted on Jan. 31, 2012

I've used SEMRush.com before. You only get the first 10 results for free, but I've found it to be a good addition to Google keywords tool. They will give you a Phrase Match report, and then a Related Keywords report. They also provide an AdWords keyword report and organic keywords report, as well as a way to analyze your competitors through a Google organic search.

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Jennifer Wing
Jennifer Wing Replied on Jan. 31, 2012

Thanks Gloria, this is helpful. Do you have any idea the costs or rather is it a monthly subscription service or a one time software investment?

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Gloria Rand
Gloria Rand Replied on Jan. 31, 2012

You can register for free. You can pay $79.95 for one month subscription, or pay $69.95 a month for a recurring subscription which provides 10,000 results per search, and the ability to download the results into an xcl or csv file.

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Jennifer Wing
Jennifer Wing Replied on Jan. 31, 2012

Thank you for the info!

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Olga Gabdulkhakova
Internet Marketing Manager, Link-Assistant.Com
Posted on Feb. 1, 2012

Hi Jennifer,

If you're looking for an alternative to Google AdWords Keyword Tool to get more accurate local search results, I'm afraid you won't find a better tool.

To my knowledge, there's only Microsoft Ad Center that accumulates local search stats besides Google. You can try out their Microsoft Advertising Intelligence tool http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-..., but in fact they have fewer local search specification options compared to Google AdWords Keyword Tool.

Jennifer, would you please share your particular concerns regarding the local search in Google AdWords Keyword Tool because it's not very clear what solution you're looking for.

Beyond the local search issue, here are some tools that could suggest a different angle of keyword research:

1. Google Suggest - the one you see in the drop-down menu of Google search bar.
2. Google, Bing, Ask Related Searches - the keyword options you see at the bottom of search results page.
3. Google Sets - suggests related keyword bundles
4. Google Insights already mentioned by you and Osmas.
5. Youtube Keyword Tool
6. Google Analytics - to trace search terms that have already brought visitors to your website.
7. SEMRush mentioned above by Gloria.
8. Wordtracker http://www.wordtracker.com/
9. Rank Tracker http://www.link-assistant.com/rank-tracker/ - it combines 20 different keyword research tools and has a free version.

Hope this helps,
Olga

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Larry MacDonald
Larry MacDonald Replied on Feb. 2, 2012

I have found Link-Assistant's four tools to be comprehensive. They also seem to be the most responsive to suggestions from users to improve their apps.

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Jennifer Wing
Jennifer Wing Replied on Feb. 14, 2012

Olga, thank you for the suggestions, I forgot about google suggest and often forget that one...thanks for the reminder. I guess my main concern is that the keyword tool can be confusing here's why: My guess is that when searching local services most people use the city reference in front of or after the keyword, even though google knows your location by your ip address. However if you try to search those keyphrases you will get 0 searches everytime. Maybe I am missing something here but that is misleading. Any thoughts?

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Olga Gabdulkhakova
Olga Gabdulkhakova Replied on Feb. 15, 2012

Jeniffer, thank you for your explanation, now I see what you mean. There is definitely a problem with geo targeted queries and the estimate provided by Google AdWords Keyword Tool. The solution here is to try different keyword option with Google AdWords to see which one brings more traffic. These PPC experiments apart, a more sure-fire way is to target keyword + location reference. This way, even if somebody searches for your keyword without mentioning the location, your website will be relevant for search results. That said, "Montana real estate" is better than just "real estate" for a relevant ip.

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Jennifer Wing
Jennifer Wing Replied on Feb. 15, 2012

yes! and I have noticed the strong push in setting up an adwords account to get accurate search data. Thanks Olga.

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Yolanda Cooper-Photographer
Photographer/Owner, Elle Tracy Portraits
Posted on Jan. 31, 2012
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@ Gloria Rand, I wish I could tell you something great, but, I not too keen on the keywords. But, I found this link on E-Women's Network: http://bit.ly/ypS02v. Hope it helps!

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Larry MacDonald
CEO, TopSpotters/ and Edison Innovations, Inc.
Posted on Feb. 14, 2012
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If you want to search within a city for a keyword, just pick Chicago or another large city [better if one word]. Then you may get some specific results that you can use, as the local smaller cities will likely have the same set of percentages.

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Larry MacDonald
Larry MacDonald Replied on Feb. 15, 2012

That explanation might be too abstract.

Try this:

[#of searches]/[population of the large city] = [number of searches for small city]/population

Example (fictional): There are 800 searches done for BigCity, which has a population of 800,000. So SmallCity with a population of 80,000 would likely have 80 searches.

Use common sense in choosing which keywords you do this for. The cities have to be similar in the relevant terms.

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