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Does anyone use QR codes?
Have you utilized Quick Response codes in your traditional advertisement mix? Have they increased customer engagement?
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3 Answers
The following companies utilize QR codes as seen in 2010 issues of Wired Magazine:
- Ford Motor Company
- M-edge / Best Buy / Amazon
- Microsoft Sync/Ford/Lincoln/Mercury
- Microsoft.com/cloud
- Verizon/Inception Movie Campaign
Outdoor:
- Calvin Klein Jeans X
- 28 Weeks Later DVD Release
- Yellow Pages Bus-stop Advertisement
Statistics yet available on these particular campaigns. Copyright belongs to respective companies. You will need a QR Code reader to get the landing pages.
see them all here: http://twitter.com/vladgorenshteyn or @vladgorenshteyn
Donna, I reached out to Advertising at Ford Motor Co. via Twitter with your question, here is their response:
iBeebe Jon Beebe
@VladGorenshteyn not as much engagement as you'd think. Adoption is a major issue. We've done both QR and MSN. People mostly use shortcodes.
They are increasing customer engagement IF there is a call to action. Just plopping a QR code in an advertisement is not so effective. Here is a relevant blog on this matter.
http://www.barcode.com/how-to-increase-response-to-your-qr-code-by-500.html
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