Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Does automating your social media efforts subsequently cause you to lose the 'human touch'?
By automating your social media processes, do you end up losing the human touch that is necessary to really engage with your fans and followers? How do you find the balance between automation and human engagement?
(This question was inspired by Jay Baer's blog post Caring, Consistency, and the New Relationship Marketing.)
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
6 Answers
There's a fine balance between automation and the human interaction. Although we schedule tweets and updates with interesting articles and information, you have to be a part of the conversation. It's so important to participate one-on-one and have the dialog that builds relationships as you answer questions, share thoughts and passion, and help people, in some cases to make decisions. Only a small portion of your feeds should be automated. It's the human interaction that will make a difference!
Yes. In the social media and in business life generally, one must actually be social. And real. And human.
It’s OK to use automation to manage one’s process and schedule, but wise marketers and sales people will always put human elements first, and engage “live, real-time” with prospects and customers.
Michaels right. The evidence is in the proof of the pudding - engagement is key to being successful with social media. And not many of us have the opportunity to do that with automated messages.
I do send DM's when people initially follow me (my 'product' is such that I get a lot of requests on a daily basis and can't keep up), but then I ensure that I communicate more effectively after that.
Using tools such as Tweetdeck also allows me to catergorise my followers and keep track of relevant conversations.
yes i agree with that we cant show the real us in the field of social media for the reason we will ruin the market. Be yourself only when you are much sure what you are dealing with.
Automation is certainly okay (and necessary in most cases), but if you are using social media to build relationships, you can't let automation replace personal interaction.
The point of social media for a business should be to insure customer satisfaction and to help with product and service development. It does seem that automation takes away from the point of social media. However it is a company's loss if they miss out on a potential client due to an automated message not being appealing enough. So the decision i s based on whether a company is willing to employee people to do this work. Check out this whitepaper which may help. If you have any questions feel free to contact me.
http://www.siliconcloud.com/10-tips-on-monitoring-social-media/
http://www.siliconcloud.com/contact/
Answer This Question