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Does lead nurturing really work?
What are some tools you would recommend?
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1 Answer
Bill:
It certainly does and while I could talk about how it is the way you can engage in a 1-1 relationship with your prospects and customers I will let the following numbers speak for themselves:
- According to Aberdeen's Research: Nurtured leads that closed produced a 47% higher order value than non-nurtured leads that closed.
- According to Silverpop research, open rates for nurture campaigns are twice that of one-off emails.
- Click rates for nurture campaign are three times that of one-off emails.
- Win ratio is higher for prospects touched 3-4 times per month by marketing nurture campaigns
So as for the question . . . anecdotally and by the numbers, Lead Nurturing is very effective.
Carlos Hidalgo
The Annuitas Group
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