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Email Acquisition. Success stories please.
Other than organic acquisition, I am wondering what some of the tactics either you or have heard of that just produced some great results for email acquisition. From the crazy to the innovative, lets hear them all.
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Most of my experience is heavy on B2B lead gen, but here's a short list of tactics used in the past 12-months:
- Co-reg (w/ no incentive)
- B2B Email Append (using true customer data, not 3rd-party data)
- Facebook Ads (w/ with sweepstakes)
- List Rental (niche trade publication lists coupled w/ content-related incentive)
- Outbound Telemarketing (B2B, w/ high-value content-related incentive)
Scott Hardigree
407.970.9372
scott@indiemark.com
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