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Email tracking and reporting- how can you be sure what worked and what didn't?
Is there a way to find out what of your emails actually reached the reader and which ones didn't?
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2 Answers
There is a way - Pivotal Veracity has a patent-pending solution in the marketplace that will allow you to see which of your emails are landing in the inbox, spam folder, trash folder, or the customer’s personal folder. There are other benefits like insight into which receipients are using an iPhone or Lotus Notes or one of hundreds of different email clients to read your emails. More information can be found here: http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html
To the best of my knowledge, that is the only solution. What people have been doing is to have (and send to) all the main free b2c email domains (gmail, ymail, etc) and deduce from what they see if their emails are going where they should.
Marco
Echoing what Marco said, I know that Pivotal Veracity has this solution available although I've never used it. For those most part, the best way to tell if someone actually received your email is via click-through tracking. Does your current ESP (Email Service Provider) display this information in reporting?
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
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