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Field Marketing: What's the difference between field marketing and corporate marketing?
I see a general trend on this, but I'd love to hear the distinction between field and corporate marketing in your organization or in your past experiences.
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2 Answers
Corporate marketing presents the company's solutions in a high level format to the general market. Field marketing distills messaging and creates deliverables for prospect and customer engagement.
Field marketing is generally known as a demand generation position. It is a euphemism for lead generation. I was just talking to a CMO at Saba Software about their field marketing role. It was clearly a demand generation position.
On the other hand, corporate marketing covers all aspects of marketing -- branding, partnerships, channels, etc.
Hope that helps, Craig.
Jeff Ogden, the Fearless Competitor
President, Find New Customers
http://www.findnewcustomers.net
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