Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Focus Research Insight: 24% of buyers say the sales rep's product knowledge was lacking or sub par.
After speaking with vendors, nearly a quarter of buyers claimed that what was missing was the sales rep's ability to answer live questions, or provide comprehensive feedback to their inquiries. This is seemingly a controllable on the vendor's end, but how should vendors ensure buyers' questions are answered effectively and promptly? As a buyer, do you find reps falter most when it comes to technical requirements, industry specifications, existing business applications, questions about integration? What else?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
To have the answer to every possible question is setting up a rep to fail. What needs to be in place for employees and customers is a system, networks and people where answers can be found fast.
Also, the customer should have available to them a way to search for the answers themselves and have direct real time access to people who have or will get answers for them.
Answer This Question