Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Focus Research Insight: How are you planning on DOING MORE with your CRM this year?
Recent trends in CRM use are suggesting a somewhat broader range of functions and applications, based on other socio-economic patterns. Data suggests companies are spending more money on enhancing branding, bettering customer service (which translates to retention), personalizing the buyers' experience, and measuring social media and analyzing buyer behavior. Due to the rising use (and tracking) of online communities and interactive sites, companies are taking advantage of the insight into their buyers' purchasing habits, as well as using this information to personalize the buyers' experience to their situation. Aside from standard CRM functionality (SFA, Marketing Automation, and Call Center Management) how are YOU [using] or planning on using your CRM system this year to ramp up extra business? How do you plan on utilizing your CRM as more than a sales tool?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
2 Answers
Extending the use beyond the traditional find a customer, win a customer and service a customer.
Adding project, timesheet and expense management, extending the core service out to filed service staff and extending customer feedback management for all areas of the business are all areas that add value to the core CRM deployment and bring more valuable data into the core system for the different departments to slice and dice as part of thier analytics.
Examples of CRM addins to deliver thiese sorts of solutins can be seen at http://www.crmaddins.co.uk/Products.htm
Answer This Question