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Focus Research Insight: How important is an industry-specific solution?
Buyers are always reinforcing the importance of industry specifications in their IT purchases. While some products require more insight into the business than others, industry-specifics emerge in buyers' risks, concerns, information preferences, reasons for considering and eliminating, and advice to vendors. How important to you is a pre-configured [industry] portal, or references from users in your space? Does it depends entirely on the product? Or the industry itself? How to you guage how specific to go?
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Jessica, this is a great question. I too am interested in the fact that my company (IQMS) provides an ERP system and we market it as industry specific. Is that concept important to that industry segment consumer?
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