Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Focus Research Insight: In a recent ERP buyers study, 28% of active buyers (actually speaking to vendors) claimed demos were their most preferred way to evaluate the product. What is most important to you when evaluating a product from a vendor?
If you’re an active buyer evaluating vendors and products, how do YOU prefer to consume your research? Demos? Whitepapers? Peer References? Webinars? Something else?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
As I point out in my whitepaper, that can be found in Focus.com,
http://www.focus.com/ugr/research/finance/reference-checking-erp-selection/
the only real source of the truth after viewing all the demos is to talk to customers of each of your short-listed ERP vendors. Demos are scripted to show the best side of the product and hand picked customer references will most likely just speak the "Company Line". You should ask for additional customer references after the few hand-picked ones are given to you.
Answer This Question