Focus Research Insight: When does biggest risk become biggest roadblock?

What convinces you that making the transition to a new technology outweighs the risks of not? If your current system runs fine, it is solely about price (potential cost savings)? If the transition would save you money over time, is the disruption to business flow that holds you back? In a recent VoIP study, we found that 24% of VoIP buyers say the biggest risk in sticking with the old system is that it's not cost effective, yet many buyers are still held back by budget, even when the value is justifiable. What's the best way to convince decision-makers that NOW is the time?