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Going For Growth: Debt, Rate-of-Return & Business Risk

All businesses make investments in both plant and equipment, and also in their employees. Depending on the type of enterprise, some businesses will have more invested capital than others. For example, a manufacturing oriented business will have substantially more hard physical capital invested than one devoted to service. No matter the type of business, the primary question remains the same. The question is— what is the purpose (or goal) of any business investment? The answer— the purpose of any investment is to increase the net worth of that investment. Then, how do you accomplish this? This is accomplished by maximizing the return on invested capital. Unfortunately, therein lies the rub. By maximizing your rate-of-return on invested capital you also maximize your business risk—- and also your competition. If you wish to shoot for high returns, then you have to accept a higher level of risk. If you can concisely take all the wisdom in the world and melt it down to a single sentence, it would read — there is no such thing as a free lunch. (Although, at times, it is possible to transfer the cost to someone else.) Sanford Kahn is a Business Author and Professional Speaker. For more information on my programs please contact me at www.businesstrendspeaker.biz/contact-me

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Jim Arnold
Principal, Zen Analytics
Posted on Feb. 9, 2010
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I disagree with the above statement.

First, ROIC is for mature buisnesses. If I am a fast growth start-up my metrics are not going to be devoted to ROIC but to customer acquistion, retention, etc. I will be looking at cost per customer acquired, lifetime profitablity of the customer and other metrics like that. If I am GM, well what can I say.

Second and most important the question that has to asked is why is the company in business. If executive managemeent believes that its primary reason for being is to make a profit then you will fail. The reason a company exists is to provide some type of goods or services into the market so that their customers can use their product to suceed. Period. If you lose sight of this you are dead. Profitablity, ROIC, etc are goals to be obtained and they may prove secondary in many instances Ford Motor Company comes to mind.

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