Google, Verizon and Net neutrality: should your company care? Why or why not?

Google and Verizon are proposing to allow content providers to pay more for higher-speed delivery, intensifying the long-simmering debate over "net neutrality." (Check out http://bit.ly/bFN6IA and http://focus.com/c/BPc/ for overviews of the debate.) While the Internet is viewed by many as equally open to all, where wireless Internet access is concerned, some say paid tiers effectively already exist. If the opportunity exists to pay for "preferred" delivery becomes a widespread reality, will it help or hurt your company's online business efforts? What about your customers and partners?