The Google Voice Effect - What's Your Strategy?

In the coming months, cloud-based enhanced services like Google Voice are poised to fundamentally change the landscape of the communications industry. This presents both a threat and opportunity to traditional, mobile and fixed line carriers, faced with decisions about adjusting their strategies in this new environment. BroadSoft sees several possibilities: * Resale – The traditional service provider engages in a resell arrangement with Google for Google Voice. * Replicate – The traditional service provider replicates the Google Voice functionality and delivers a comparable offer. * Differentiate – The traditional service provider combines the concept of Google Voice with assets that are unique to them. The last option is obviously the one we recommend…. please visit www.broadbandignite.com to find out why. And let us know y our thoughts and what strategy you are planning to address Google Voice.