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Have infographics jumped the shark?
Seems a new infographic is developed each day. I was a part of one here as well, but am wondering if they have jumped the shark?
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3 Answers
Good analysis Scott!
Kind of interesting that one of the featured IG's over at visual.ly is "Shark Week ... in 30 Seconds" (http://goo.gl/5Vt2C) Good timing Carlos!
I think infographics may hang around longer than we expect. We've become a "sound bite and snippet" society, trying to figure out how to consume mass quantities of information without having to wade through the details. Heck, I've even done this here on Focus, creating a "tongue-in-cheek infographic" (http://goo.gl/7ItCI) to make a point in one of my posts.
But I agree with Scott, and the point in your question - we now have an infographic-of-the-day overload problem, a lot of which is less than useful information. However, it will probably get worse before it gets better as sites like visual.ly open up their platform to the general public (still in "coming soon" mode) and "unleash the Kraken" so to speak.
It's an interesting digital age in which we live. On one end of the spectrum we have Twitter, which forces us to communicate in mostly unintelligible 140 character snippets, and infographics on the other end that try to capture on one page everything known to mankind about a particular subject. Maybe we should go back to the middle ground and just talk to each other... nah... too easy.
Infographics have certainly jumped the shark online to the point where they are penalized right out of the gate on sites such as Reddit. So we are already seeing a backlash of sorts. But they really haven't garnered much attention offline although they are much more prevalent than one might think. Newspapers and magazines have been using infographics for decades and television news programs often wade into infographic territory with their on screen visuals. A great example of this is the electoral maps we see during election nights. Having said all that, in the offline world it seems like infographics are in the background and are not a meme like they are on the Internet.
Love the question Carlos & ToS infographic Robert put up here as well.
I think making them relevant to your business, subject matter and followers is key.
@GetSatisfaction does a great job of this and why I think they are never "killed" as they blend the online with the offline, around their business, as Scott alludes to which we have all seen for decades.
We @cazoomi are coming up with our 1st Infographic in October to celebrate our 3rd year of biz so hope it won't get "killed" on Reddit out of the gate:)
~Clint
@cazoomi
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