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Have you ever heard about "digital branding" in a scientific relation?
I'm looking for a scientific definition of the term "digital branding". Any hints, reading tips or links welcome.
Thank you!
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4 Answers
Creating a collection of perceptions through creative & technological channels is called digital branding.
A good place to look for further information would be Interbrand and Ogilvy's whitepapers.
Nice definition of the branding piece of Yousaf. I'm unsure what is meant by "scientific"?
I want to quote it in my bachelor thesis so it has to be a more "scientific" definition than the "normal" usages as a marketing term.
however, thank you :) i'll keep watching this posts for new answers :)
@Yousaf i've found some interbrand whitepapers mentioning digital branding but nothing at ogilvy's website. any hint what i have to search for?
try:
http://en.wikipedia.org/wiki/Digital_marketing
- tewksbum
themarketingmojo.com
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