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Have you ever purchased business email lists?
For the past 6 months we've been gradually collecting email addresses from people who visit our website, but aren't seeing the ROI we're hoping for. Our Marketing Director suggested purchasing business email lists in order to increase our conversion rate (emails turned into prospects). What do you think? Have you found that purchasing email lists helps your organization? What companies are better to purchase email lists from?
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5 Answers
Charlie,
Your marketing director is right. Provided the lists is customized as per your target market. Customize your list based on SIC / NAIC codes, Titles, Revenue size, Employee size, and Geography. The more the targeted the list is, the more you will strengthen your leads and prospects pipeline.
All the best.
Nora Jane Curtis
Charlie -
You should examine how you are collecting those names, and understand if you are delivering on what you promised when you asked a customer to subscribe.
No one will perform better than those who organically join your website list. They are interested in what you have to say - it's why they agreed to join your mailing list - don't disappoint them!
While you can rent lists from vendors, my experience is that these perform terribly against any organically grown mailing list. Typically, response is about a third of your own list.
I would first look at your email collection form, the expectations you are setting, your Welcome email and the engagement within the emails you have sent to date.
Buying a business email list is a shortcut, while developing your own email list is a long way to go. Each has it own trade-off. I'd go with building the list myself if I have enough resources (time+money+patience+skills....)
Agreed with George in the point that we should be careful on how to communicate with people in the list you bought. We should also ask if they want to subscribe to your list before sending any marketing email to them. Make they feel you're their chosen consultant.
I would be very careful how your proceed with purchasing e-mail lists. Our company did this once, and the list was of no use at all. Typically the people on a purchased list have opted in to receive general business information. Since they did not opt in to receive e-mail from you specifically, you will have little impact when your message hits their mail box.
The best advice I think is to consider the e-mails you receive. Which did you open and why? Which got deleted the moment they hit your Inbox? Try to mimic what you thought worked. Also, include a strong call to action in the e-mail subject - people are lazy, if they don't see a reason to open the e-mail, they won't.
Purchasing a mailing list can be very helpful for a number of different functions.If you are trying to increase conversions for your site a mailing list would definitely be helpful, but as other mentioned you have to be sure to get a reliable list, from a reputable company that will actually be useful for your campaign. There are a number of great companies that I've worked with in the past, but it depends on what market your in, and what type of list you're looking to get. It's a good idea to get a few different quotes from list brokers to be able to compare price and list quality, instead of getting a list from the first broker you talk to. http://www.purchaseamailinglist.com/top-email-list-providers.html was really helpful to get in touch with brokers, and to get a few quotes from them.
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