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How to achieve an effective company tagline?
We are in the process of changing our company tagline and I am wondering what are some guidelines to follow to achieve the best results?
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3 Answers
In order to develop an effective tagline, take into consideration what your services provide. An effective way to do this is to develop a mission statement, what your company stands behind - the goal behind which you're running your company. What you stand to achieve with the running of your business.
The tagline itself should include the mission, your brand, and your promise to your customers. You want to be clear and concise with what you are communicating, it is not necessarily about how clever your tagline is.
Some questions to ask yourself:
What area are you the best in? What can you provide that is unique? What benefits are there for your customers? What is your company's belief? How can you convey this in a straightforward manner?
A good step-by-step I found is this article: http://www.copyblogger.com/create-a-tagline/
Good luck!
See the world though the eyes of your customers. Look at your competitors. Look at other industries. Try different things.
I tried and tried, then suddenly had a brainstorm. Find New Customers is in a competitive business, so we choose a simple, clean and Apple-like tagline.
"Lead Generation Made Simple"
Jeff Ogden, President
Find New Customers
"Lead Generation Made Simple"
http://www.findnewcustomers.net
One liner of 5 words or less, or use a two liner if you want to repeat a key word, name, or idea. Always try to make it a phrase one can imprint a fundamental image upon. Think about what taglines have worked on you, and build a comparitive phrase...a tagline from a different sector of business would be advisable so there would be no confusion, you would not want to be giving your competition free advertising.
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