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How are ad agencies pitching Facebook to clients in their media plans?
Do online media companies (CNN, AOL, Yahoo! News Corp, FOX Interactive, IAC, etc.) foresee challenges in competing in a Facebook obsessed world? Similar to the tidal wave of interest in Search Engine Marketing, are social media platforms drawing attention and budget away from these online media companies? Or is this a 3rd channel/platform like SEM became? Will Facebook shift advertising budgets from the old guard of OFFLINE instead of other online media?
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