Connect with the world's leading business experts.
Get instant access to their expertise via world–class Q&A, Research, and Events.
0
How are you growing your email lists outside of traditional opt in forms on your website(s)?
Building quality opt-in lists is one of the most challenging aspects of email marketing. Any educated email marketer knows that purchasing a list, even one that is so called “permissioned,” is a big “faux pas” and can tarnish your email sending reputation and drastically hurt deliverability. So what’s an email marketer to do when they need to grow their lists but don’t have a year or so to do it organically?
Fortunately, some very creative marketers came up with the idea of co-registration, the practice of syndicating your opt-in offer where it appears alongside or after the opt-in form of another website. The idea behind this is that since it’s difficult and time consuming to get people to come to your website to opt-in, it is easier to syndicate your opt-in offer across a host of contextually relevant websites. If done properly, co-registration has proven to be an extremely effective way to grow your email lists.
With that being said, I am wondering how marketers are growing their opt in lists these days to supplement the traditional practice of having site visitors sign up for their "newsletter" via a short form on their website...insight would be appreciated.
Events
- Social Media and Content Marketing For Business Q&A Feb 14 @ 11 am PT
- #TNLive Radio: Workforce Marketing & Recruitment Feb 14 @ 4 pm PT
- The Rise of Pinterest in B2B Feb 15 @ 11 am PT
- ERP – Priming Your Business to Deliver Value From Strategy to Operations Feb 15 @ 1 pm PT
- How Not to Coach Your Salespeople Feb 16 @ 1 pm PT
Related Activity
6 Answers
Co-registration is an interesting concept but we are seeing an effective tool of engagement and building a database of prospects through 'Live Managed Chat'.
A portal on your website gives you a "footprint" of your web traffic and a soft engagement with chat allows you to capture and build your prospect database.
A shift if you will from websites being 'information' to 'conversational'...making your website more interactive is the direction the internet is taking - would you not agree?
I suppose if you are doing it ethically and asking visitors if they would like to opt in for future communications from your company / site during the conversation, then yes for sure. The idea behind coreg is to bring in subscribers and traffic that isn't your traffic and try to make them yours. Similar concept but a different execution I suppose. Sounds intereting this "chat" you are referencing...would you share a URL with the readers of this post of a site doing what you referred to previously?
Jeremy,
Have you tried TradePub.com? They email people about webinars and newsletters that might be of interest. That would be one way to get your newsletter out there from a trusted source. Also, if you sign up for a webinar/newsletter/white paper on their website, they will list three or more OTHER webinars or papers that people might also be interested in on a similar topic. It's worth looking into; I'm not sure how much it costs, though.
Funny, a company similar to TradePub.com I believe owns Focus.
Let's see...
I've spoken at many summits (or webinars/teleseminars) where I as provided the email list for that event.
Recently I was involved in a JV that brought me 400+ new subscribers ; two of whom purchased a Linkedin class I taught within two weeks of joining and a few are looking at my next coaching program.
When I speak, I turn my Evaluation Form turns into a Rafffle ticket. I started doing this about a year ago. On the bottom of it it has an area for them to check off "I'd like to receive your ezine" in addition to boxes for me to contact them, etc. This ads to my ezine subscribers. (and I save the paper they completed to show that they did opt in)
And more and more I'm posting all my social networking sites on places and that's allowing those who are on my ezine to connect with me through there favorite social networking sites.
A few different ways to get ya thinking.
I use viral incentives to get higher opt-ins. I just finished a "invite and fly" program where we added recipients email addresses into our newsletter for a chance to win a trip. Very successful. Now I've implemented a flash game that speaks about the solution. Have a look here http://severa.com/crm-fun
Its still in the tweaking phase, but I've had a dozen conversions for 40% of my normal cost. I havent even added the subscribe button there yet.
Answer This Question