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How are you working to better improve the customer experience at your company?
We've all heard the statistics that it's more cost effective to retain an existing customer that it is to go out and find a new one. How are you personally working to provide a better customer experience for your clientele? Is customer service something that should only be handled by the customer service department, or is it everyone's responsibility to provide a memorable experience?
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Everyone is responsible for customer service. Yes, there might be a department that specializes in customer service, but every interaction a customer has with your company is a level of customer service. I think that a customer service department comes into play when a customer has a negative experience.
No matter what business you are in, you want to make sure that the service you provide your customers is superb. In today's marketplace products can easily be interchangeable, but the service that is provided can be a make-or-break decision for the customer.
To quote Office Space, "People can get a cheeseburger anywhere, ok? They come to Chotchkie's for the atmosphere and the attitude. That's what the flair's about. It's about fun."
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