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How to attract investors to Eastern Europe? Opinions&key positions
Eastern European countries represent highly speed emarging markets. You can start local business with a sum of 100-150.000 dollars. Weak state's policies provide great opportunities for people with initiative. Risks you can face are like in every business, but rates of profitability can be 30% and usually higher. The avarage salary is about $200-300 per month. It is a challange, isn't it?Due to that, how to attract investors in Eastern Europe? What actions and marketing policies should we run to attract?
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3 Answers
If you are seeking to attract US investors to eastern Europe, it will be quite difficult. Regardless of whether investors are Angel or Venture Capital, the distances and language issues would likely make it somewhat daunting for an investor to learn about local markets and what might be a good business plan in such a market.
In such a situation, a person seeking funding should first seek US investors that have lived in the particular country or region and will understand local business and customs. For Eastern Europe, there will be very few. It is more likely that such investors might be found in Western Europe. My suggestion is to search on the Internet and through other contacts you may have for investors that meet the home country criteria and see if you can interest them in making investments in their homeland.
Dear Rick, you are right about distance and language differences. But I suppose investors to be pragmatic people, analysing given data and perspectives of new business projects. I can provide them with all instruments and covering services.
Close to you opinion I understand that home country criteria plays a great role in decissionmaking process. But. Today we have a great Internet, covering many regions and erasing usual state borders.
Remembering the example with Chine great development I want to show that investors first of all think about profits.
Eastern European countries have great perspectives of economic growth. People living there can be directly and simply motivated to work with small enough sum of money (not to compare with India or Chine). They are Europeans, high intellectually developed. After the Soviet Union have collapsed, many of engineers, constructors, analysts appeared on labour market, System of USSR education formed a great group of specialists.
With the development of new technologies, including programming and Internet, such people can do a lot.
Just one example, What do you know about work of hundreds of programming firms in Moldova. How many of them are foreign investors related to?
In fact, investors are pragmatic and generally unwilling to invest in companies in which they cannot take an active role and see about the use of their money. If there are many programming firms in out of the way places, it is a factor of the low cost to get into this business. Such programming firms that do not have their own products are unlikely to get foreign investment other than from persons that already know the territory.
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