Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
How can a brand turn social media 'likes' into customer 'love'?
As Davia Temin and Ian Anderson recently suggested on Forbes.com, using your brand's network can help you 'get some love' from social media 'likes.' They ask: "I’ve got a million followers, now what?" adding that, while "being popular initially is great, it means little in absolute value: You must take advantage of this initial rush in the right ways." So, what are some of the specific "right ways" a brand can extend the momentum of social media popularity and turn the "initial rush" into sustained loyalty?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
3 Answers
Alec
My 2 cents on this - likes and follows etc are good signals and indicators of your target audiences interest but per your comments how do you turn this into tangible outcomes?
Personally I think the answer is that this should be part of a well thought a strategy and plan depending on what your trying to achieve with your social media efforts - e.g. brand awareness, content syndication and sharing, sales enablement/lead generation , increase campaign effectiveness, advocate outreach etc.
I always like to think of social media as adding value on a customer continuum or a journey. You need to align the right social media at the right time. For example having a Facebook fan page at the top of the funnel with lots of followers can help expose your product or service to a large audience - which can drive awareness and acquisition. Having great user generated reviews e.g. Tripadvisor for businesses or Amazon for products can drive consideration, relevancy and ultimately purchase. The ultimate test of generating "customer love" is what you do with a new customer after purchase. Are you asking them to rate your product, submit feedback or inviting them to contribute content, join your customer community or ultimately defend your brand? Social media offers us a lot of great options to retain customers and move away from a transaction driving mindset into a 2 way relationship with our customer where we can build advocacy. But to my earlier point these social media touch points ultimately need to be part of a well thought out strategy and a plan.
I hope this helps.
Cheers
James
One really good way is to find out who the "lokers" are and support them in some way to thank them for supporting you. For example. Are they a small biz or a blogger? Then share a post they wrote or talk about their product, their customer service on your page.
Spread the love generously and it will come back to you.
Content is still king. The key is to provide helpful (preferably unique) content related to your product or service.
The second thing is to make sure they know what product or service you offer, so that when they need it they think of you.
Answer This Question