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How can a business evaluate its social media maturity?
What questions can a business ask to help evaluate its social media maturity?
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4 Answers
That's a very good question. One of the things I've experienced with companies is that they don't have any context to know where they are -- are they at the very beginning stages of doing social media? or are they very mature in their delivery. I've creates a social media maturity assessment that I take companies through. So that's one way... but what is unclear in the general literature is what the criteria for doing social media well and what does it look like when it isn't done well. That is prompting me to write a blog post about this!
When companies get that social media is not a channel for marketing - sending out messages to customers. Also when companies get that social media is not a channel for customer service.
When they get that social media is all about being social. Thats right. It is about conversation. It is about contribution.
all that u said i agree logistically some companies operating don't put their mind on the media. its very essential for abusinessmen to be competitive in an environment by relying heavily on the media annalysis as well.
Hi All,
I answered a similar question here that puts a spin on the question of social maturity.
http://www.focus.com/questions/how-do-you-envision-social-media-evolving-comp...
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