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How can hosting a virtual event help my business?

I run a small office and we've been using YouTube as a channel for providing content to our users. Lately, the topic of hosting a virtual event has come up. Do you think this could help my business? How would prepping for a virtual event differ from a webinar/YouTube video?

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Dennis Shiao
Director of Product Marketing, INXPO

James - a virtual event could certainly help your business. Virtual events can provide valuable information to your users and give them new ways to experience your content. Planning a virtual event will be similar to planning a webinar or YouTube video - you need to define your objectives, determine which technologies/tools to use, formulate your content, etc.

Planning a virtual event is similar to planning a physical event - so, there will be more involved than a single webinar. In fact, most virtual events often feature one or more webinars as the primary content (e.g. sessions).

What I recommend doing is searching for related virtual events in your industry and attending them to get the feel (from an end user).

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Maria Marsala
Accounting & Financial Advisor Coach, Strategist, Speaker, Author, Elevating Your Business
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It's one of those things that can boost credabilty.

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