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How can my email marketing campaign increase my seo?
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7 Answers
Make your email campaigns SEO friendly through consistent relevant content filled with appropriate keywords in the titles and throughout the content, and containing multiple links back to your company website (both in the content and in the bottom tagline). Also, do more than send your emails to your database/list; post your email on social sites and blogs, newsletter and article directories, and related trade/association news feeds. It is also useful to post individual parts out of each email as individual articles in similar manners mentioned above. I have seen many companies post the beginning section of an article, a teaser of sorts, with a link back to the complete article on their own website for those interested in reading the full article. As with all SEO, be cautious with your tactics and don't jump on any easy routes; develop your content in a natural way and do not just write something irrelevant that is overloaded with random keywords or too many links.
I am not sure how an email can be SEARCH Engine Optimized?? I have never seen an email show up on SERPs.
Hi Samuel,
Here is a link to Google’s Search Engine Optimization Starter Guide. I often reference this guide for best practices in SEO.
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.googl...
If your email marketing campaigns include newsletters and or articles of interest to customers and prospects that you intend to also post on your website, be sure to review the section, Improve the structure of your URLs before posting content.
Email marketing is a great way to drive direct traffic, however it isn't generally a way to boost the SEO rankings of a website. Even if you place anchor tag links within an email, they won't provide 'juice' back to the site they link to.
There could be an indirect effect; if your email content is great some of the recipients might post a link from the email on their blog / twitter account / facebook page which would end up helping out SEO-wise.
Email marketing is a great way to drive direct traffic, however it isn't generally a way to boost the SEO rankings of a website. Even if you place anchor tag links within an email, they won't provide 'juice' back to the site they link to.
There could be an indirect effect; if your email content is great some of the recipients might post a link from the email on their blog / twitter account / facebook page which would end up helping out SEO-wise.
To the extent email drives page views, I guess the answer is yes kind of. I wonder if Google, the naive monopoly, has actually figured this out considering Gmail, Gmail Inbox, and its advertising platform. It's a fascinating question. I'm going to do some digging.
To the extent email drives page views, I guess the answer is yes - kind of. Also, testing the actual content that drives click-through IN the email will inform your SEO efforts. Heavy up on that.
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