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How can you get the demographics of your “crowd”?
What are some ways to determine the demographics of the people participating in our crowdsourcing efforts?
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3 Answers
Fred - It depends on whether you are an organization crowdsourcing on your own (have built your own crowd) or if you are using a third party platform (using someone else's crowd). If you have built your own crowd tie the people in your crowd back to your CRM system and if that data is any good then you should have a good indication of who they are. If you are using a third-party platform, they should be able to tell you this information. It's their job.
If you don't like either of these answers, then pull the email address or name of the people in the crowd and look them up one by one or using bulk upload on LinkedIn/Facebook.
Hopefully this helps answer your question. Always excited to chat live on this topic.
Crowdsourcing doesn't work and is extremeley unreliable as an indicator of future behavior.
If you want to really get into the minds of your customers, you should be using ethnographic and/or psychographic data.
Demographic data tells you very little. I'd suggest a trip over to the Vovici website. Jeffrey Henning is doing some outstanding work in this area.
Fred - I should have also referenced this report from Forrester which has the demographic data of "co-creators" - aka the crowd. (http://www.forrester.com/rb/Research/us_consumers_are_willing_co-creators/q/i...)
Be ready to get out your wallet out!
Kyle Hawke
More on crowdsourcing: http://thecrowdsourcingconsultant.com
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