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How can you get penalized by search engines for using spammy techniques?
What are the consequences?
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4 Answers
Worst case, they can black-list and remove you from their search results entirely, which is difficult to impossible to reverse. Not a good option, stick with white-hat tactics.
For an example, I just read an article today where google found out about shady tactics used by JCPenney; they got lucky to only see results drop from #1 to #71.
It is not just the obviously spammy techniques that will get you. If you don't read the rules carefully you make find that you have been removed from Google Places, which directly influences Google listings. Just having the wrong words, such as the category name
Hello Lauren,
Here is an extensive case study around JCPenny.com and their attempts to use content farms to raise their SEO ranking as well as the ramifications:
http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-tha...
Doing blackhat seo and also using content from other sites will put your name in blacklist and therefore you will be removed from the search engines and trust me its really hard to get back to it
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