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How can you make your company website more applicant friendly?

What are some examples of being applicant friendly? How important is it that your site makes it easy for people to apply to open jobs at your company?

Question from Ira Wolfe's presentation during the Focus Interactive Summit: The New HR

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Rebecca Mazin
Human Resources Consultant, Recruit Right
Posted on April 5, 2011
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Don't make candidates have to hunt for the careers or jobs page. I do some work coaching job seekers and it's amazing how hard it can be to find a list of job openings, description of applicant process, employment culture information. It should be clear and easy to get to from the home page.

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