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How to create a search engine marketing strategy for a small business?
As a young business entrepreneur, I was hoping to get some feedback on what the keys points are when creating a search engine marketing strategy for a start up company?
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2 Answers
Before creating search engine marketing strategy it is very important to know the target audience of your business and time frame for penetration in market.
SEO is a vast pool where you can hit keywords according to your business requirement.
As a small business you are looking for customers. First, identify your ideal customer. Then create pages just for them. My site has over 400 pages and most people find one of those article pages, not my homepage. Customers are looking for both information and experts on the products they want. Your web site is the place to showcase both. The more you show them your expertise the more confident they will be to deal with you. How to make your pages search engine friendly is a whole other story. For help on how to do that I recommend the following web sites.
http://www.highrankings.com/ - Lots of free info and she will answer your email questions at no charge. I would suggest subscribing to the free newsletter.
http://www.jimnovo.com/ - this site will help if you are looking to develop repeat customers.
http://www.marketingexperiments.com/ - An amazing site. The take real companies and real money and track everything and give it to us free. Free seminars, reports, studies. A major league help to every web master.
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