How do I track my demographics at a virtual trade show?

Hi John:
Any solid virtual experience platform will have a self-service metrics reporting module that should automatically begin tracking ALL activity in your booth. To provide meaningful feedback, the reporting should include both standard and behavioral metrics. The former gives you basic information, including demographics and a list of people who have visited your booth, while the latter helps you better understand levels of engagement, and how well various content items you're using are performing - vitally important to get the highest ROI.

Good luck!