Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
How do you choose your research sample in B2B markets?
What factors come in to play when you're choosing your testing sample in B2B markets? Obviously you want target customers, but what else do you consider?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
It depends on what you're trying to research. Can you provide more information about your question.
You mention target "customers" rather than prospects. Does this mean you're trying to test the desirability of new functionality? If so, you may want to examine your CRM or any past behavioral data you have, to see who would find it of the most interest--and focus first on them.
Answer This Question