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How do you create a robust Employee Value Proposition ? Steps and some guidance would help
Nothing complex, but i do need some help in going about creating an Employee Value Proposition. Where should i start ?
Is understanding the contentment and discontentment factor of your employees sufficient or should i be looking beyond
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2 Answers
Subramonian, understanding the contentment would answer the question of what keeps people in your company, which would give you some of the Value Proposition; however, you also need to know what will attract the next generation of employees. That is when it is best to do some homework. For instance, the Robert Half group did a survey that was made for you! They asked what was important to employees, what would make them leave an organization. That revealed the top Value Props:
the top three reasons talented employees leave are:
* limited opportunities for advancement (39 percent)
* unhappiness with management (23 percent)
* lack of recognition (17 percent).
Reason No. 4 is inadequate salary and benefits (11 percent)
Although the results are a few years old, they correlate with a survey I did just last month.
Now, your challenge is to take the data you get (wherever you find it), and create "the package" that will bring them in and keep them there!
Iris' response correlates with several surveys which show that general values and attitudes vary between every generation since the depression era. However, employers can't have more than one employee value proposition; they must find the greatest common denominators. Consider developing a list of "expectations"- things which all employees should expect from their employer, and those things employers should expect from their employee, and then make sure those expectations are reinforced in communication, performance management, employee development and leadership training. The EVP can then be "fine-tuned" by the leader whose responsibility is to understand, appreciate and leverage individual employee differences. Employers should also ensure their employee value proposition is compatible with their brand value proposition. In the end, the employee value proposition needs to play a large role in "the way business gets done."
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