How do you effectively incorporate human follow-up into your lead nurturing process?

This is a great question! The human element is often overlooked. When done properly, however, it has endless potential to add value to the nurture process.

On it's own, telemarketing can be a tricky business, especially when it's implemented by an outsourced group of generic callers. However, it's a viable element of the multi-pronged approach, and acts as the "bow" that neatly ties up a lead nurture campaign "box". The companies that seem to incorporate the human touch element the best are those with an in-house team of sales engineers—this ensures a critical level of control. In addition, having this department become its own “prong” within a multi-pronged approach fosters a fully comprehensive approach to lead nurturing. A phone call on it's own may not be powerful enough to drive results, but when combined with the right strategy, print, and introductory and follow-up emails with creative copy and a well-crafted CTA, leads will have been touched at different times and from different angles.