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How do you get partners (sponsors, speakers, exhibitors) to help promote your virtual event?
Please provide best practices. Would you recommend adding language in contracts requiring this?This question was asked during the March 31 roundtable on "Tips and Strategies for Marketing Your Virtual Event" with Cece Salomon-Lee, Michelle Bruno and Shannon Ryan. FocusMarketingRT
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1 Answer
Just as you take careful deliberation to market to potential registrants, you should be doing the same for sponsors, speakers and exhibitors. Clearly outline what value they will get out of promoting your event and provide them with easy ways to promote it e.g. sample templates, messaging, URLs for the event page/social media for the event, sharing tools etc.
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