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How do you manage social media? (and keep a day job)
Best Answer
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- Sergio Sosa
I discovered a product called NutshellMail which gives me an occasional (about every 4 hours) update on what's going on in my various social networks.
Also heavily use Twitter lists - I rarely look at my core 'follow' list anymore - no time for it. But I do have some lists that I look at regularly.
Mixero is a great Twitter (and Facebook) client that I also use to keep on top of the few streams and lists I truly care about, and filter out the rest of the noise.
The more you can post and monitor all platforms out of one area, the easier it will be for you. HootSuite is a great free tool, with some pretty cool paid solutions offering some more robust options, especially on the monitoring side of things.
With a cell phone, tweetdeck, and twitterfeed. Even more important than the tools is the discipline to let your social network help each other out rather than answering everything for them.
The link of Eric Goldman is very good. If you ask me which tools I use most are tweetdeck (hootsuite and seismic are not so good particularly in case you participate in #tweetchats with many persons)m twishort and nutshell. There is a crowd of twitter clients now, but once I can do my work with the above, I don't spend time with others. If someone shouts about a really wonderful new client I may give it a try.
What a great question - thanks for asking. I found the only way I could do this was by using a formal Process Description which laid out what to do, when and how, and more. To a process bigot like me, an oft repeated activity must be done according to the gospel of Continuous Process Improvements, which has the following 5 steps: Think, Plan, Do, Measure and Repeat. It sounds very theoretical, doesn't it? But it's actually not that complex in practice.
To give our clients an example, we wrote a series of posts which describe the approach in detail, specifically in how it relates to SMM. There are 4 posts in the series:
1) How to Run a SMM Campaign. This is the formal process description on how to run your campaigns. And because it calls for one to measure ROI as one of the metrics to use in monitoring your campaign, the other 3 posts cover:
2) How to measure the ROI of your website as a whole
3) The 10 best free ROI calculators on the Web and
4), How to build your own ROI calculator so that you can measure the ROI of your SMM.
Here's the link: http://bit.ly/cEc0ln
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Well, your question is the one every professional, whose job is involved with web, asks himself. Nowadays, the flood of company emails, plus info one has to digg in the web to carry out office chores, is overwhelming. We simply have to decide what is important for our bread winning job and stick to that. Otherwise, ranting in social media and the web can become a dangerous addiction that strives away from what's important in life: contacts with our family and friends, and performance in our job.
We are not supposed to be Guy Kawasakis: that's what he does for a living and he is very good at it. This is not for us. I have come across today a very good post of Seth Godin on web addiction and I copy paste it here because I think it speaks by itself
QUOTE
Incoming!
Perhaps the biggest change in your worklife is one that snuck up on you.
Every morning, before you even take off your slippers, there's a pile of incoming work. You might not think of it as work, because it doesn't involve stuffing envelopes or making sales calls, but it's part of your career and your job.
That email, Facebook and message queue is a lot longer than it used to be. For some people, it's now a hundred or even a thousand distinct social electronic interactions a day. It's as if a genie is whispering in your ear, "I have an envelope, and it might contain really good or really bad news. Want to open it?"
The relevant discussion here: are the incoming messages helping? After all, most of them aren't initiated by you, they have the power to change your mood or your energy or even how you spend your non-electronic time. And they're addictive. When, for some random reason, they ebb and you have a really light few hours--admit it, you check more often.
What's up? Is anyone out there?
It's like living near Niagara Falls and then one night it freezes. You miss the noise. Is it possible the noise is helping you hide from the stuff that scares you?
If you're actually going to do the work, the real work, the work of producing and shipping the things that matter, I'm afraid you're going to have to be brutally honest about whether this is merely a fun habit or actually a useful lever. Once the fun habit reaches a significant portion of your day (try tracking it today), it might be time to take charge instead of to be a willing victim.
Two years ago, I started taking a lot of flak for being choosy about which incoming media I was willing to embrace. What I've recently seen is that this is a choice that's gaining momentum.
It's your day, and you get to decide, not the cloud. I could go on and on about this, but I know you've got email to check...
UNQUOTE
So, what do you think now? Chris Brogan another powerful blogger and socmed user has established rules about web usage, http://www.chrisbrogan.com/how-to-manage-twitter/
http://www.chrisbrogan.com/how-i-manage-facebook/
http://www.chrisbrogan.com/how-i-tweet-a-faq/
As for me, I do it once at the beginning of the day and at late night. Maybe I have look at midday. You may think, umm OK, no, if you add up the hours it's not OK, plus this does not bring money home. Under the current economic situation all over the world, everybody has to take his job very very seriously. The times we could change jobs within a week are gone, if not forever at least for a very long time.