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How do you manage the time involved in searching in Twitter?

(This question was asked during last week's Focus Interactive Summit: Capitalizing on Social Media)

What is the best tool you've found to monitor your interests or mentions of yourself?

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Ileane Smith
Manager Membership and Academic Outreach, ASTM International
Posted on Oct. 16, 2010

I use "social mentions" to track mentions of the company and some others at the organization use Google Alerts.
I also use HootSuite and monitor searches on our company name and Twitter accounts in different columns and tabs. If you have any questions about using HootSuite let me know.

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Try using the Advanced Twitter Search, http://search.twitter.com/advanced
It makes twitter searching easier than any other tool I've tried.

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