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How do you measure ROI on sales training?
When you and your company invest in sales training, how much do you typically spend, in time and in money? How do you determine if the training was valuable? Is it strictly a matter of watching bottom line sales results? Do you take other factors into consideration?
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2 Answers
HI Dan:
You can take as many factors as you want, new customers, customer satisfaction index, market penetration, customer penetration, better sales plans, etc but at the end of the day all that is going to be reflected on your sales results; that does not means that you should not go depper you should check all those parameters to know exactly what happen and if the results are directly related with the training or not. Your sale force should improve its performance so all related with the sales and the sales itself too.
Cheers
HI Dan:
You can take as many factors as you want, new customers, customer satisfaction index, market penetration, customer penetration, better sales plans, etc but at the end of the day all that is going to be reflected on your sales results; that does not means that you should not go depper you should check all those parameters to know exactly what happen and if the results are directly related with the training or not. Your sale force should improve its performance so all related with the sales and the sales itself too.
Cheers
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