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How do you optimize your business' social media pages for search?
These days, social media and SEO go hand in hand. Small businesses still have trouble optimizing their social media pages for presence in search. How have you overcome this obstacle, and what advice do you have for others embarking on an SEO project?
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6 Answers
Just one additional concept - be sure to actually Tweet & post relevant content that is interesting & keyword relevant. Since Google is returning social media results, it isn't ONLY about your profile - but what you tweet about in real time as well.
PS - here is an article on how to Opti LinkedIn profiles: http://blog.hubspot.com/blog/tabid/6307/bid/4785/4-Minutes-to-Optimize-a-Link...
There is a lot of answers for this question but I'll try to give a cliff notes version for Twitter and LinkedIn.
In Twitter you want to make sure that you choose your username and profile name (two separate fields that can return search results) carefully and with the intent of branding yourself or your company, what ever is most important. You also want to make sure you use as much of the 160 characters available in your bio with keywords you want to target. Now to make the Google juices flow, add the links to your Twitter profile in as many other pages as you can (blog, company website...) this will help Google realize this is a valuable link.
With LinkedIn a lot of the same rules apply. You can customize your profile in many ways to be keyword dense and get more traffic from search engines. Change your personal headline, summary and specialties to use your targeted keywords. When som one searches through a search engine or within LinkedIn these are the first set of fields that return results.
Hope that helps a little.
Andi -
I'm not a Twitter person, so I'll just add to Koka's LinkedIn guidelines....
Also do for present job title and most recent past. These are the two major search areas now for LinkedIn.
Michael
Agree with Kirsten. I follow many brands and companies such as HubSpot, Mashable, Express, etc. on Facebook. The best one is Mashable. Their call-to-action is strong and they extend their channels to many other sites such as Digg, StumbleUpon, Delicious (in addition to Facebook & Twitter.) So, my suggestion would be to follow and do exactly what Mashable is doing.
Approach your social contributions just like you would a webpage. Apply the same SEO principals and content marketing strategy. Should be a consistent brand experience across all channels, including social. Should also be the same brand strategy.
Approach your social contributions just like you would a webpage. Apply the same SEO principals and content marketing strategy. Should be a consistent brand experience across all channels, including social. Should also be the same brand strategy.
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