Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
6
How do you tie the defined ROI metric(s) into performance management for functional and individual reveiws?
- Recommended by:
- Caty Kobe,
- Kelly Craft,
- Jennifer Roettger,
- and 3 others
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
Well, this isn't an area where Dr. Natalie and I have gotten too involved in. However, as a rule of thumb, the way I'd approach it is this...
1. Determine the ROI at present - Your "what is" case.
2. Set goals for new ROI based - Your "could be" case. Changes to ROI could be effected by activities like the implementation of planned social programs or based on planned process improvements. Decide timeframe to meet ROI goal (For example, 2 quarters in the future).
3. At goal mark, remeasure ROI.
4. Reward accordingly, per KPIs.
Answer This Question