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How does a service business use Pinterest to find new customers or blog traffic?

Asked at: The Rise of Pinterest in B2B

I'm in marketing, so I don't have a lot of visual things to share on Pinterest. What's the best way to use it to engage potential clients and blog readers?

Attachments

Topics
Marketing
B2B
B2B Marketing
Brand Awareness
Branding
Content Marketing
Infographics
Pinterest
SEO
Social Marketing
Social Media
Social Media Marketing
Payton, Susan
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Susan Payton
asked on Feb. 10, 2012
0
Caitlin O'Leary
Caitlin O'Leary
Posted on Feb. 15, 2012
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You can add a Pin It option to your blog or page. This Kalamazoo, Michigan blogger got 2,000 hits pinning recipes and weight-loss photos from her blog to her Pinterest account.
http://sarahsfashionablylate.blogspot.com/search?updated-min=2012-01-01T00:00...

1
Susan Payton
Susan Payton Replied on Feb. 15, 2012

Caitlin--
As I said, I'm in marketing, so what would they pin? I use stock photos on my blog. Nothing exciting.

0
Caitlin O'Leary
Caitlin O'Leary Replied on Feb. 15, 2012

Can you send me a link to your blog?

0
Andy DeBrunner
Andy DeBrunner
Social Media Manager, Godfrey
Posted on Feb. 15, 2012
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Hi Susan,

I'm sure you'll get an answer this afternoon, but I actually just wrote a blog post covering this topic. It's possible that they'll disagree with my position, but I believe that if you don't have a visual product or at least something with compelling "how-to" guides. Pinterest is probably not going to be worth the time and energy that you put into it.

I have some more thoughts laid out here if you're interested in reading further http://andydebrunner.com/pinterest-for-business/

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Susan Payton
Susan Payton Replied on Feb. 15, 2012

Andy--
Great answer. But judging from your post, sounds like I can't use Pinterest? I'm not buying it. I just haven't figured it out.

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Andy DeBrunner
Andy DeBrunner Replied on Feb. 15, 2012

Thanks Susan,

I am not trying to make the blanket statement that any particular medium isn't appropriate for a given type of business, however Pinterest is best-suited to businesses with visually intriguing products. What I'm suggesting is that unless you get really creative with how you use the site, there are probably other ways to spend your time/money that will generate better results. Out of curiosity, what's your blog URL? I'd like to check it out.

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0
Andy DeBrunner
Andy DeBrunner Replied on Feb. 15, 2012

I love your site. Do your downloadable courses sell well? I've never seen that before but I think it's a great idea.

0
Susan Payton
Susan Payton Replied on Feb. 15, 2012

I do, but they're not very image rich right now.

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