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How does trust generate marketing ROI?
I have been monitoring Trust as a component of successful companies for the last decade. The limited amounts of published research on the impact of this variable makes it a diffcult study for a solo practitioner. I have found some research in the hospitality industry that shows a direct relationship between the trust of employees for their managers and he profitability of the hotel.
Is anyone aware of similar studies where the data has been or will be made available?
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2 Answers
I have just watched Franklin Covey's Leading at the Speed of Trust video, and looked at the course outline as well. It may provide some useful information for you. It definitely raised some questions that we will explore anyway!
Tony,
Thank you. I'm famliar with the book although it is derivative of one published previously called "Absolute Honesty" it is still one of the key publications in the field and touches on the major areas of interest to the business audience.
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