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How effective are business lunches as a networking tool?
Are business lunches still an effective form of networking and/or sales? Would it be better to set up a formal meeting at one party's office? What do you think?
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1 Answer
Dan,
Business lunches are a GREAT tool. If you can get a client to go to lunch or even off site for a long coffee, you will often get more, and better information than if they are in their office.
If you are calling on large / Enterprise accounts, be aware that some may not allow you to buy their employees lunch.
I have built significant relationships, and closed literally millions of dollars of business based on lunch meetings. (Actually - don't forget about breakfast meetings too!)
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