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How is Google Place Search going to impact your SEO strategy?
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6 Answers
I think your going to be able to focus more on long-tail keywords for your SEO strategy. "Web Design in San Francisco" will start becoming a more attractive keyword to business than just "Web Design" as you are now trying to attack a more localized marketplace. Your keywords will start reflecting that.
I expect many SEO firms (if they haven't already) will start adjusting their strategies to really attack smaller geographic regions for they customers than to try and do a catch-all strategy of going for the shorter keywords.
Ryan
http://LDPWebSolutions.com
Umm...at this point, I have no idea -- we're still testing all the clients in our roster and looking at the wide disparity of the various Google layouts/results for the various keyword phrases. Nothing appears to be "carved in stone" and so far, that's about all we can count on!
We will continue to look at the various results and continue to work our clients' SEO Campaigns but until we have an hypothesis as to what "works" we will not make any changes.
Nice thing so far is that as we've always pushed hard in the LOCAL area, our clients were coming up in the 7-Pack before the change to this new Google BLEND results pages -- and after too!
:-)
Jim
I'd agree with Jim that no one knows for sure yet, but two things really stood out to us:
1. Local becomes even more important because of the prominence of the results and the map and the way it draws the eye.
2. It does have some effect on paid search, even discounting tags. A plus for AdWords advertisers is that the map draws the eye to their ads in its place beside and on top of the results. A minus is that the map actually covers up ads.
Will be interesting to test and analyze.
@Justin...just read Todd's latest blog here -- http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139063 -- about the map covering up the sponsored links...
good read...I'd click to see his viewpoint that agrees with us both too, eh!
:-)
Jim
re: "...covers up ads" is IMHO, very important for those who use PPC adverts....
and yup, like most SEO practitioners - we're monitoring too!
:-)
Jim
@Jim - Thanks for sharing the link. It will be interesting to see how everything shakes out.
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