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How important is location of data to you?

Here's a question for you. Let's say you're a SMB user of a backup solution that takes all your files and stores them in the clouds somewhere. Now let's say that you had the option of deciding where that storage would occur (roughly - say US, Europe, APAC etc). Now how valuable is that option to you - would you pay a premium to have that ability? Keen to hear your thoughts..

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Paul Quickenden
Strategy Manager, gen-i

Well I live outside the US, in my experience geography is important...

Its important from a physical performance pov...you can't speed up light
Its important from a psychological pov - people like to know there stuff is close, even if they have given up hugging the server
Its important from a compliance pov - as the health example above highlights
Its important from a security pov - imho the patriot act and sarbanes oxly did more for global cloud computing that any other factor...
Finally its important for a cultural pov - i know its the antithesis of cloud, but people like to support the locals....

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Andrew Baker
Director, Service Operations, SWN Communications Inc.

Ben,

I think that the answer depends on the type of business or industry that we're talking about. For many situations, it's not going to matter where it is, so long as it's quickly and easily accessible.

Some situations, however, will warrant that the data not leave certain geographies for legal reasons or to mitigate risk. For instance, you might not want your data stored in a location that does not have the same IP protection as your own country, or where data privacy laws are more lax than your own country.

Or, if you support customers from a particular geography, it might be incumbent upon you to keep their data nearby.

In any of those scenarios, a 5-10% premium for control of the geography where this data might reside is acceptable.

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Lets say you had a choice of calling London with several telephone companies. Would the routing these companies take (which country does you call get routed through) feature in your decision criteria? Do you even know that information today? Or are you more interested in factors such as reliability (is the dial tone always there), speed and cost?
The analogy is only useful in so far as it illustrates the relative importance of things like cost, reliability, ease of use, over location. So, would a SMB pay a premium to choose the location of their data?. Probably would if the cheap option was a horrible choice otherwise reputation (branding) of the supplier is probably more interesting as a proxy for security and reliability than having to make a decision about data location. Might be a bit different if the choice was onshore vs offshore but unlikely there would be any science in the decision except that onshore would 'appear' more available and secure. I suspect most SMB's do not have the capability to make a call about the relative merits of international data locations and the price differential is unlikely to be enough to warrant the investigation.

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Ben Kepes
Director, Diversity Analysis
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OK Tim, Fair response. To reword...

If an SMB has a choice of two options, both identical except that one allows for geographic location of data to be chosen while the other does not, and there is a premium to be paid (5%, 10% maybe) for the privilege - would customers take up this option???

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Personally, I couldn't care less where the data is as long as there's reliable redundancy.

I've looked at clouds from both sides now, From up and down, and still somehow, It's cloud illusions I recall, I really don't know clouds, at all.

Is this not Quora? It sure looks like it, but it asked me to create a new account. Weird.

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Robert Taylor
Senior Systems Engineer (Linux) / Technical Account Manager (Strategic Accounts)
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Ben: I'm less concerned as to where my data is (physically) than I am that once "in the cloud" I have immediate access to it, it is stored securely and does not have a single point of failure should there be an inevitable hardware error where stored.

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Ben Kepes
Director, Diversity Analysis
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Guys - good answers. I guess my question is that once a person has already decided upon the cloud, how much does geography come into it?

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Richard Hom
Health Economics/Public Policy, Richard Hom Consulting
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If your market focus is health care, then data location is critical. Many RFPs require that the data be located within the United States or that the data be exposed to off-shore connections.

Secondly, many decision makers are still dipping their feet into technology and don't like the idea that they can touch or feel their data.

Lastly, security is still a big issue in the health industry and the cloud's architecture are still nebelous enough that their worries about their data are not yet completely refuted.

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Mark Moore
Network Administrator

Location can make or break an experience. Response times for a user based in the U.S. are going to be decreased if your storage is overseas. Outsourcing to another country can open up the door to legal and data continuity issues. Stay local as much as possible.

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Ben Kepes
Director, Diversity Analysis
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@Mark Moore - there are actually cloud computing users outside of the US you know (in fact more than IN the US), Why are technology questions always parsed in terms of US users as a default???

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Mark Moore
Network Administrator
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I understand that there are cloud computing users outside of the U.S. I framed my response to focus on U.S. users because that country has exponentially more traffic than any other global country. http://www.akamai.com/html/technology/nui/retail/index.html

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Ben Kepes
Director, Diversity Analysis
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Mark - that graph is online retail spend. No matter, anyone who looks to US patterns to predict global trend in the future is being short sighted. Of course US traffic is currently very high relative to per capita size - but the rest of the world is getting connectivity very quickly and eventually the location of cloud services will pose an issue there...

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Mark Moore
Network Administrator
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Good - glad that we clarified that Ben.

However, I still believe that local (relatively speaking) is better is most every case. Does anyone disagree? If so, why?

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David Kellerman
Cloud Solution Specialist, BizCom eCommunications
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Ben, I run into this question all of the time. Where is never as imporant as to redundency, availability and security. Yes, there are some in-country and out-of-country compliance issues, but this continues to re-enforce my feeling that "the Cloud" is still in the early adaptor stage of utilization.

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JP Morgenthal
Principal, Ranger | Cloud & VDC Services, EMC Consulting
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Ben, I assume your question originates from the perspective that cloud service providers will seek to optimize resources through some form of load balancing, in this case the load is on the storage and, hence, the data may end up physically residing in another state, country, planet??, okay, we get the idea. However, your question indicates the state of maturity in cloud computing in that data geography seems to be an issue that needs to be decided in advance of service provider selection instead of as a provisioned facet of service provider selection. It is my hope that as the market matures, the ability to lock data into certain geographies without handcuffing the service provider becomes a provisioned option for the cloud consumer. To answer the question, where data resides geographically is an important facet of service provider selection even if I don't exercise it on certain pieces of data.

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Dennis Morgan
CEO/Consultant, DK Morgan Group
Posted on April 4, 2011
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Yes it is important. If you know your data and accessability then yes it is important. The closer you have your data to your location the more comfortable you are as it is being stored. Now that begs the question about ease of access of your data. If your data is close but you cannot access it, that is a problem. I would rather factor in ease of access and spread it across the globe if $$$ feasible and Gov. regs allow to occur.

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Ben Kepes
Director, Diversity Analysis
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Um, that was my point entirely. Local to the 95% or so of global residents who ARE NOT domiciled in the US...

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