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How important is social media for a business?
How much value do you put into having a social media strategy? Has it helped your business? Do you think not having a social media strategy would hurt a business? To what extent?
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I think it depends on what kind of business you have/ what product you are selling. I personally believe that every business should have some sort of social media strategy, but again I think that the amount of effort you put in to a social media strategy depends on the business. I think small businesses really should take advantage of social media for marketing, because you can do all of it for free and therefore don't need to have any sort of budget devoted to it. I think not having a social media strategy would hurt a business because it is essentially free exposure. The more effort you put in to a social media strategy, the more you will get out of it. Not having a presence in social media definitely puts you behind the game.
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