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How much time should I take to learn about my virtual booth?
How much time does it take you to learn about and set up a "booth" at a virtual trade show? How much time do I need to allot for this?
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4 Answers
Understanding your virtual booth is not hard. I would spend less time understanding it, and more time focusing on the content you are going to create and leverage at the booth.
The key is to always have someone there to chat about your product / service, and to focus on the content you provide. A lot of times, attendees will collect all that virtual content, so it's really important to have good stuff here.
Rather than the usual product sheets, etc. I would include an ebook, maybe a best practices checklist, an engaging presentation, etc. Something that adds value, and is not the usual thing.
If you are putting on your own virtual trade show, that's an entirely different situation.
I think it's important to spend time understanding your booth and where all the content is so you can intelligently answer questions from your audience - such as highlighting where to find a specific content, in case a person doesn't know how to maneuver your booth, and to manage "hand-offs" to a sales person for a private chat. Furthermore, (believe me this happens) your virtual sales staff will most likely turn to you for questions. If you don't know your booth, then you waste minutes trying to figure things out for your sales team and booth visitors.
And if anything does go wrong with your booth, you're able to clearly communicate this to the platform host to remedy it quickly. This is only possible if you know how your booth is supposed to work in the first place.
Here is the deal: you should spend some time, but its' not the most important thing you will do as you prepare for a virtual trade show. You want to keep in mind a number of things:
1. Who will do what in the booth? You should have assignments based on the type of booth visitor. (sales will take this and offer this piece of content)
2. What content will we offer when? That is the real key to virtual trade shows, the ability to offer the right content to the right people
3. Offers or other incentives
I think Barbra and Cece make some good points
Hello,
A virtual booth is of absolutely crucial importance to keep visitor's interest when you're occupied. You'll lose walk-bys that could be important customers. How much time should you spend?
I would spend none. Hire an expert that you trust and have paid as support for the period of your show. Your time is more important in marketing and other administrative tasks. Delegate.
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