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How often does SAP perform brand and marketing strategy audits?
Fewer than 40% of employees feel "engaged " so how does SAP address engagement and internal brand advocacy at all levels of the organization? How often does SAP perform brand and marketing strategy audits? Internal communication audits?
This question was asked during Michael Brenner's presentation "Confessions of a Real B2B Marketer" during the Focus Interactive Summit: Progressive B2B Marketing.
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